Ben Settle's is a high-end, "paper and ink" monthly newsletter that focuses on aggressive direct-response email marketing and copywriting. While specific "1-15" bundles often refer to back-issue compilations or special training sets occasionally offered to subscribers, the core of the "Email Players" system is built on Ben's unconventional, daily-email philosophy. Core Philosophy: The "Settle Way"
: Frequency builds a stronger bond with the list and can actually reduce spam complaints by training the audience to expect regular content. Direct Sales ben settle email players 1 15 new
: Personal access to ask Ben questions about copywriting and business. Email Players Ben Settle's is a high-end, "paper
Here is the 3-step protocol for building a list that actually buys: Direct Sales Direct Q&A : Personal access to
While the newsletter has hundreds of issues, the early "Issues 1–15" (roughly spanning 2011–2012) established the core "Settle" methodology of using entertaining, high-frequency emails to drive sales. Core Themes in Early Issues (1–15)
Using emails as "brilliant content" so that sales copy becomes incapable of being ignored.
When someone subscribes, what happens?
