The philosophy of (in German: Weniger, aber besser ), pioneered by legendary industrial designer Dieter Rams
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If you want the deep dive, Gestalten Verlag published this massive two-volume book. While the full book is not free, archive sites often have excerpts (Chapter 2, "The Ten Principles") available for preview in PDF format. This is the ultimate source for researchers. The author does not host or distribute copyrighted PDFs
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In the late 1970s, Rams codified his philosophy into ten famous rules. Description 1. Innovative Technological development always offers new opportunities.