I’m unable to provide direct PDF links or copies of copyrighted materials like Marketing Analytics: Strategic Models and Metrics by Stephan Sorger. However, I can offer a detailed essay on the key models and metrics discussed in the book, which you can use for study or reference.
"Right now, we are guessing," Elena continued. "We need a structural model. We need to move from 'data vomiting' to 'strategic analysis.' Richard is showing you what happened. I need to show you how to fix it."
If you're interested in learning more about marketing analytics, here are some additional resources:
- Strategic Framework: Sorger provides a strategic framework for marketing analytics, emphasizing the importance of aligning marketing metrics with business objectives. He outlines a step-by-step approach to developing a marketing analytics strategy, from defining goals to selecting metrics and analyzing data.
- Metrics and Models: The book covers a wide range of marketing metrics and models, including customer lifetime value (CLV), return on investment (ROI), and attribution modeling. Sorger explains how to apply these metrics and models to various marketing channels, such as social media, email, and paid advertising.
- Data-Driven Decision-Making: Sorger stresses the importance of using data to inform marketing decisions, rather than relying on intuition or anecdotal evidence. He provides practical examples of how to use data to optimize marketing campaigns, improve customer engagement, and drive revenue growth.
- Amazon (you can preview the book and read reviews)
- Google Books (you can preview the book)
- ResearchGate (you can try to find a PDF or request access from the author or other researchers)
- University libraries (you can check if they have a copy of the book or provide access to it through their online catalog)
data science
Unlike basic analytics guides that focus only on vanity metrics (likes, clicks), Sorger bridges the gap between and marketing strategy . He provides a playbook for converting raw data into actionable business intelligence.
, which helps leaders choose the best analytics-based business strategy. Stephan Sorger Key Metrics Every Marketer Should Track
Operational Analytics:
Focuses on Forecasting (Time Series and Causal models) and the Bass Diffusion Model to predict product adoption. Tactical Analytics: