2010 Pirelli Calendar was shot by American photographer Terry Richardson in Bahia, Brazil. Newsroom Pirelli
Thus, the 2010 PDF is more than just nudity and flash photography. It is a historical document of a tipping point. It captures the exact moment when the male gaze, as weaponized by lo-fi digital photography, reached its peak before the pendulum swung back to modesty and virtue. Pirelli Calendar 2010.pdf